Below are three examples of how choice of lighting, background and clothing can all work together to create entirely different looks or moods in a photograph. Our model Crystal needed a headshot for a modeling / acting comp card with a clean look, a dramatic look and a black and white. And being part of today’s generation, yesterday wasn’t fast enough. I can pick on her because she is also my daughter. All three shots were done in the same afternoon and clearly illustrate how much control the photographer has in determining the final look of an image.